Careers
Gen Z shopping habits case studies: five brands and the sources behind them
Five brand cases on Gen Z shopping habits, each with a dated source that reports Gen Z or younger-shopper figures, plus the limit that stops you copying it.
Desk
Practice Desk
Process, tooling and the habits that separate a good result from an expensive one.
Rules
Gen Z shopping habits brand implications, one decision at a time
Gen Z shopping habits brand implications turn on how young buyers discover, compare and return goods, and what brands do with that evidence.
Strategy
Gen Z brand loyalty brand implications: a decision guide
Gen Z brand loyalty brand implications: how to measure repeat purchase rate, run the reward arithmetic, and apply the FTC's Reviews and Testimonials Rule.
Reviews
Gen Z brand loyalty case studies that hold up under real scrutiny
Gen Z brand loyalty case studies, what each one measured, and how to check the evidence in the underlying survey data before you copy the playbook.
Reviews
The recurring questions in Gen Z marketing planning meetings, and how to record the answers
Six questions that recur in Gen Z planning meetings, what each one is really deciding, and how to write the decision, measure and review date into a record.
Operations
Campus marketing at US universities, student privacy and Greek life
genz culture campus marketing runs on university solicitation policies, FERPA student privacy, Greek life partnership rules and FLSA ambassador pay rules.
Operations
Gen Z Discord Community Marketing: Four Stages and Stalls
Gen Z Discord community marketing moves through four stages, from scoping to open membership, with Discord tools and checks to prevent launch stalls.
Operations
A five-stage product-page plan for TikTok and AI search
A five-stage product-page plan for TikTok and AI search: query inventory, attribute schema, answer blocks, creator clips and measurement, with the planning ranges stated.
Guides
How to market to Gen Z on Reddit without getting banned
Marketing to Gen Z on Reddit with one person and no budget: what the hard limit rules out, what still works, and the threshold for hiring help.