Strategy
Gen Z marketing strategy: turn research program findings into a budget memo
How a Gen Z research program ends in one page: the memo fields, the cost-of-error ranking, a creator disclosure check and when to stop funding a study.
Topic
gen z marketing strategy
Strategy
Gen Z marketing strategy during a recession scare
A Gen Z marketing strategy during a recession scare: protect tracked creator deals, shift to owned channels, and use a reallocation table and five-step review.
Rules
Gen z marketing strategy: the choices that shape everything else
A Gen Z marketing strategy guide to cohort definition, platform choice, creator deals, measurement and the decisions that shape everything else.