Strategy
Back-to-school and holiday retail windows for US Gen Z spending
genz culture trends set the pace of US back-to-school and holiday retail windows, from campus move-in through Black Friday and Cyber Monday spending.
Topic
genz culture trends
Rules
How FTC endorsement guides shape US Gen Z influencer campaigns
genz culture trends now hinge on FTC disclosure rules, COPPA, and penalty notices. Here is how US brands should brief creators and stay compliant.