Strategy
Gen Z marketing budget: a qualitative US downturn triage
A qualitative Gen Z marketing budget triage for a US downturn, with protect, pause, and renegotiate actions, a five-step review, and compliance priorities.
Topic
recession planning
Strategy
Gen Z marketing strategy during a recession scare
A Gen Z marketing strategy during a recession scare: protect tracked creator deals, shift to owned channels, and use a reallocation table and five-step review.